Art is about enhancing imperfection and making it beautiful. Jenna Martin, a professional photographer, aimed to do just that when she challenged herself by taking her camera and her model for a shoot at… Lowe’s home improvement store. “Instead of searching out the usual beautiful locations around where we live, I had the idea to do just the opposite,” she wrote on PetaPixel. “I wanted to go somewhere ‘ugly’ by all conventional photography standards and then see what we could do with it. Lowe’s seemed like the perfect option.”
“Instead of searching out the usual beautiful locations around where we live, I had the idea to do just the opposite,” she explained on PetaPixel.
Before starting, she decided to set some rules for herself:
- They only had to work with whatever was available there. Basically, the photographer only had to carry a camera and no artificial lighting or props.
- No big changes were allowed in the displays.
- No other person in the store must be captured in the photoshoot.
While talking about this unique photo shoot, Jenna added, “As soon as we walked in, an employee asked if they could help us and I asked, “We were just going to take a few photos, is that okay?” He replied, “Of course! I was just wondering why she was so overdressed for a trip to the hardware store!”
It was about an hour before the closing time of store, when Jenna Martin and her model friend entered the store and got all of the photographs done; the results are applaudable.
“Instead of searching out the usual beautiful locations around where we live, I had the idea to do just the opposite.”
Pillow Section in Lowe’s – First Location
Paint Samples Area in Lowe’s – Second Location
Aisles in Lowe’s – Third Location
Aisle-2 in Store
Gardening Section in Store – Fourth Location
Lighting Section in Lowe’s – Fifth Location