Photographer Challenges Herself to Shoot in ‘Ugly’ Places And The Results Prove It’s All About Skill

Art is about enhancing imperfection and making it beautiful. Jenna Martin, a professional photographer, aimed to do just that when she challenged herself by taking her camera and her model for a shoot at… Lowe’s home improvement store. “Instead of searching out the usual beautiful locations around where we live, I had the idea to do just the opposite,” she wrote on PetaPixel. “I wanted to go somewhere ‘ugly’ by all conventional photography standards and then see what we could do with it. Lowe’s seemed like the perfect option.”

“Instead of searching out the usual beautiful locations around where we live, I had the idea to do just the opposite,” she explained on PetaPixel.

Before starting, she decided to set some rules for herself:

  1. They only had to work with whatever was available there. Basically, the photographer only had to carry a camera and no artificial lighting or props.
  2. No big changes were allowed in the displays.
  3. No other person in the store must be captured in the photoshoot.

While talking about this unique photo shoot, Jenna added, “As soon as we walked in, an employee asked if they could help us and I asked, “We were just going to take a few photos, is that okay?” He replied, “Of course! I was just wondering why she was so overdressed for a trip to the hardware store!”

It was about an hour before the closing time of store, when Jenna Martin and her model friend entered the store and got all of the photographs done; the results are applaudable.

More info: Model’s Insta | Jenna Martin Photography | Instagram (h/t Petapixel)

“Instead of searching out the usual beautiful locations around where we live, I had the idea to do just the opposite.”

Beautiful portraits at ugly locations by jenna martin
Image credits: Justin Sullivan/Getty Images

Pillow Section in Lowe’s – First Location

Pillow area of lowe's hardware store by Jenna Martin

Model captured in the pillow area of hardware store by Jenna Martin

Model captured beautifully in the pillow area of hardware store by Jenna Martin

Paint Samples Area in Lowe’s – Second Location

Beautiful portraits in front of paint sample, ugly location by jenna martin

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Beautiful portraits at paint samples by jenna martin

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Beautiful portraits of model at ugly locations of paint sampels by jenna martin

Model's Beautiful portraits at paint samples ugly locations by jenna martin

Beautiful portraits of model at paint samples by jenna martin

Beautiful portraits at paint samples of home improvement store by jenna martin

Aisles in Lowe’s – Third Location

Aisle of home improvement store by jenna martin

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Beautiful portraits at Aisle of home improvement store by jenna martin

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Beautiful portraits of Model at Aisle of home improvement store by jenna martin

Beautiful portraits captured at Aisle of home improvement store by jenna martin

Beautiful portraits of model captured at Aisle of home improvement store by jenna martin

Portraits captured at Aisle of home improvement store by jenna martin

Beautiful portraits at Aisle of home improvement store ugly location by jenna martin

Aisle-2 in Store

Beautiful portraits of model at Aisle of home improvement store ugly location by jenna martin

Perfectly captured at Aisle of home improvement store ugly location by jenna martin

Beautifully captured model at Aisle of home improvement store ugly location by jenna martin

Gardening Section in Store – Fourth Location

Gardening section of hardware store by Jenna Martin

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Beautiful portraits of model in the plant area of home improvement store ugly location by jenna martin

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Model captured in the planting area of hardware store by Jenna Martin

Lighting Section in Lowe’s – Fifth Location

Lighting section at home improvement store by jenna martin

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Beautiful portraits of model in lighting section of lowe's by jenna martin

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Edited Beautiful portrait in lighting section ugly locations by jenna martin

Beautiful portraits in lighting section of ugly locations by jenna martin

Beautiful portraits captured by Jenna Martin at ugly locations

Portraits in lighting section ugly locations by jenna martin

Photoshoot by jenna martin in lighting section of lowe's

“Horrible location for the win!”

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